THE PYTCHCRAFT PERSPECTIVE
Stories, Signals & Strategy
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I share practical brand story, pitching, and presentation insights on my regular Substack blog. Real lessons, smart strategy, and honest advice to help you communicate your value more clearly and win more business.
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Chin Up. Tits Out. Onwards.
On pitch failure, and why it’s the making of your next win
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Are you in the 68% club that quietly hates the word pitch?
You enjoy building the product, refining the offer, solving problems for clients.
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If You Don’t Know Their Pain, You Don’t Have a Pitch
In 2005 I was living in Shanghai and leading the Revlon China marketing team, and we had a customer insight blindspot.
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Your business pitch has 47 seconds to work. Most waste it.
Twenty years ago, you could expect around two and a half minutes of focused attention at the start of a meeting or presentation.
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